{"id":18723,"date":"2021-12-06T19:36:35","date_gmt":"2021-12-06T19:36:35","guid":{"rendered":"https:\/\/lifeandstyle.ro\/?p=18723"},"modified":"2021-12-06T19:54:03","modified_gmt":"2021-12-06T19:54:03","slug":"la-orizont-ambiente-2022-targurile-se-intorc-la-forma-clasica","status":"publish","type":"post","link":"https:\/\/lifeandstyle.ro\/index.php\/2021\/12\/06\/la-orizont-ambiente-2022-targurile-se-intorc-la-forma-clasica\/","title":{"rendered":"La orizont, AMBIENTE 2022: t\u00e2rgurile se \u00eentorc la forma clasic\u0103"},"content":{"rendered":"\n

Se apropie cu pa\u015fi repezi AMBIENTE.<\/a> Cea mai important\u0103 manifestare mondial\u0103 \u00een domeniul bunurilor de larg consum pentru cas\u0103 \u015fi lifestyle se va desf\u0103\u015fura \u00een perioada 11 – 15 februarie 2022, \u00een modernul Centru expozi\u0163ional de la Frankfurt, <\/a>\u00een organizarea Messe Frankfurt.<\/p>\n\n\n\n

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Edi\u0163ia 2022 a t\u00e2rgului va prezenta cele mai importante tendin\u0163e ale \u00eentregii game de bunuri de larg consum \u00een domeniile Dining, Living \u0219i Giving, principlele sec\u0163iuni ale t\u00e2rgului, iar faptul c\u0103 va fi \u00een stil comercial tradi\u0163ional, fizic, face ca lumea s\u0103 fie foarte interesat\u0103 de nout\u0103\u0163ile cu care va veni aceast\u0103 manifestare. Mult\u0103 lume se \u00eentreab\u0103 dac\u0103 dup\u0103 o perioad\u0103 \u00een care t\u00e2rgurile  s-au desf\u0103\u015furat \u00een form\u0103 digital\u0103, re\u00eentoarcerea la forma clasic\u0103 va avea succes.<\/p>\n\n\n\n

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Un interviu cu Yvonne Engelmann, Director Living and Giving, l\u0103mure\u015fte care sunt nout\u0103\u0163ile \u00een organizare, c\u00e2t de importante sunt acestea la ce se pot a\u015ftepta viitorii vizitatori<\/p>\n\n\n\n

\u201cSunt foarte \u00eenc\u00e2ntat\u0103 c\u0103 afacerea expozi\u021bional\u0103 \u00eencepe \u00een sf\u00e2r\u0219it din nou \u0219i c\u0103 putem \u00eenso\u021bi clien\u021bii no\u0219tri ca partener \u0219i s\u0103-i \u00eent\u00e2lnim din nou. Nevoia de contactele \u0219i schimburi directe este \u00een cre\u0219tere.<\/p>\n\n\n\n

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Digitalul este bun, dar nu este suficient, av\u00e2nd \u00een vedere volumul comenzilor de la clien\u021bii no\u0219tri \u2013 este nevoie de \u00eencredere, de a vorbi \u00eentre ei \u0219i de a ne \u00eent\u00e2lni \u00een persoan\u0103. Clien\u021bii no\u0219tri a\u0219teapt\u0103 \u015fi ei cu ner\u0103bdare evenimentul: peste 2.400 de expozan\u021bi din 74 de \u021b\u0103ri s-au angajat deja s\u0103 participe. Vizitatorii pot s\u0103 se a\u015ftepte la un program plin de informa\u021bii \u0219i inspira\u021bie pe mai mult de 272.000 de metri p\u0103tra\u0163i. Astfel, Centrul expozi\u0163ional va avea un grad de ocupare de 87%, ceea ce arat\u0103 c\u0103 produc\u0103torii vor s\u0103  \u00eent\u00e2lneasc\u0103  din nou poten\u0163ialii clien\u0163i. La r\u00e2ndul lor, ace\u015ftia  vor putea experimenta la fa\u0163a locului fa\u021ba locului produse \u015fi inova\u0163ii \u00een via\u021ba real\u0103.<\/p>\n\n\n\n

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Desigur, securitatea joac\u0103 un rol major \u00een timpul evenimentului. Pentru a asigura lucrul \u00een siguran\u021b\u0103 \u0219i networking la t\u00e2rgurile noastre comerciale \u00een vremurile Covid19, Messe Frankfurt a elaborat un detaliat concept de siguran\u021b\u0103 \u0219i igien\u0103. \u00cen esen\u021b\u0103, acest lucru este similar cu ceea ce am ajuns s\u0103 \u0219tim sectorul retail \u00een ultimele luni, \u201enoua noastr\u0103 normalitate, pe care o tr\u0103im cu to\u021bii \u00een via\u021ba noastr\u0103 privat\u0103 de zi cu zi. De exemplu, un factor de siguran\u021b\u0103 important pentru noi clien\u021bii este ventilarea s\u0103lilor de expozi\u021bie: De trei p\u00e2n\u0103 la cinci ori pe or\u0103, aerul este \u00eenlocuit complet cu aer proasp\u0103t din exterior, astfel \u00eenc\u00e2t s\u0103 aib\u0103 loc un schimb regulat. \u00cen plus, \u00een\u0103l\u021bimea halei de opt metri asigur\u0103 o siguran\u021b\u0103 suplimentar\u0103. Participan\u021bii la t\u00e2rg trebuie s\u0103 prezinte la intrare certificatul de vaccinare curent\u0103 sau convalescen\u021b\u0103. Exist\u0103, de asemenea, m\u0103suri suplimentare, cum ar fi bilete online cu \u00eenregistrare complet\u0103 Conceptul de siguran\u021b\u0103 \u0219i igien\u0103 este adaptat \u00een permanen\u021b\u0103 la reglement\u0103rile stabilite de autorit\u0103\u021bi\u201d.<\/p>\n\n\n\n

Ambiente este un trendsetter \u0219i o surs\u0103 de inspira\u021bie pentru bunurile de larg consum. Ce pot a\u0219tepta vizitatorii in acest punct de vedere?<\/p>\n\n\n\n

\u201cFiind cel mai important t\u00e2rg interna\u021bional pentru industria bunurilor de larg consum, Ambiente este platforma ideal\u0103 pentru comercializarea de noi produse la nivel interna\u021bional, pentru descoperirea inova\u021biilor \u0219i pentru a oferi un nou impuls. Nu se va g\u0103si o gam\u0103 global\u0103 ca aceasta la nici un alt t\u00e2rg comercial.<\/p>\n\n\n\n

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Hola<\/em><\/figcaption><\/figure>\n\n\n\n

<\/p>\n\n\n\n

Sunt expozan\u021bi \u0219i m\u0103rci celebre care \u00ee\u0219i prezint\u0103 realiz\u0103rile \u0219i cele mai recente produse: De la furnizori orienta\u021bi spre design, precum Georg Jensen din Danemarca sau compania irlandez\u0103 Max Benjamin, la noi expozan\u021bi precum Jab Anstoetz \u0219i gigan\u021bi din industrie precum Blomus, Broste Copenhaga, D\u00f4me Deco sau Eichholtz, cump\u0103r\u0103torii vor g\u0103si aici o selec\u021bie larg\u0103 de expozan\u021bi cunoscu\u021bi. Pe l\u00e2ng\u0103 produse cu design, sustenabilitatea, cu toate fa\u021betele sale, este acum un nucleu social global \u0219i o problem\u0103 economic\u0103 cu o \u00eentindere \u0219i o semnifica\u021bie enorm\u0103. Din ce \u00een ce mai mul\u021bi oameni sunt mai aten\u021bi \u0219i critici atunci c\u00e2nd cump\u0103r\u0103, sunt mai bine informa\u021bi \u0219i \u00eentreab\u0103 despre originea, conditiile de fabrica\u0163ie precum si materialele folosite la produselor oferite. Acest lucru a fost deja evident la Ambiente de c\u00e2\u021biva ani c\u00e2nd am implementat \u201cStilul etic\u201d.<\/p>\n\n\n\n

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Stilul et<\/em>ic<\/figcaption><\/figure>\n\n\n\n

<\/p>\n\n\n\n

Sunt selecta\u021bi expozan\u021bi responsabili din punct de vedere ecologic \u0219i social de c\u0103tre un juriu independent pe baza cererii lor \u0219i primesc o marc\u0103 de \u201cStil etic\u201d, precum \u0219i un semn pe standul lor de la fa\u021ba locului<\/p>\n\n\n\n

Exist\u0103 schimb\u0103ri \u00een sec\u0163iunilw LIVING \u0219i GIVING?<\/p>\n\n\n\n

Conceptele au fost revizuite. \u00cen zona de design interior, m\u0103rci precum Dottir, Dorothee Lehnen, Piffany, Uashmama, Yamazaki Europe \u00eempart sala cu expozan\u021bi Urban Gifts precum Bigso, Design im Dorf sau Remember me. Deci aici am creat o interac\u021biune optim\u0103 \u00eentre accesorii- zona de design orientat si Urban Gifts. \u00cen alt\u0103 hal\u0103,  expozan\u021bi orienta\u021bi spre cas\u0103, precum Cor Mulder, se \u00eent\u00e2lnesc cu decora\u021biuni sezoniere \u0219i oferte pentru pia\u021ba verde precum AM Design, Duiff, Gasper sau Sifcon precum \u015fi cu  expozan\u021bi de cadouri clasice, decorative, precum Cepewa, Enesco sau G. Wurm. \u00cen Hala 9 9.0, expozan\u021bii  precum Greengate, Gilde Handwerk Macrander, Kare, IB Laursen, Present Time sau Originalhome \u00ee\u0219i vor prezenta cele mai recente solu\u0163ii pentru  Interiors & Decoration. Cu aceste sinergii, se ofer\u0103 expozan\u021bilor, clien\u021bilor  noi \u0219i retailerilor o  gam\u0103 mai larg\u0103 de sortimente. Deasemenea, avem deja angajamente din Egipt, Ghana, India, Indonezia, Nepal, Peru, Taiwan sau Tunisia.<\/p>\n\n\n\n

Subiecte precum ospitalitatea sau afacerile contractuale sunt punctele importante ale Ambiente. Ce s-a planificat aici?<\/p>\n\n\n\n

Boom-ul construc\u021biilor continu\u0103 f\u0103r\u0103 \u00eencetare.Contractul de afaceri devine din ce \u00een ce mai important. Ambiente este prin urmare un important loc de \u00eent\u00e2lnire pentru cump\u0103r\u0103torii profesioni\u0219ti din sectoarele Living and Giving  Acestea ofer\u0103 cump\u0103r\u0103torilor posibilitatea unic\u0103 de a comanda produse Front of House de la Colec\u021biile HoReCa ale expozan\u021bilor din Dining precum \u0219i colec\u021biile Lifestyle ale expozanti din sectoarele Living and Giving. Profesioni\u015fti \u015fi factori de decizie din domeniul industriei ospitalit\u0103\u0163ii, cump\u0103r\u0103tori profesioni\u0219ti, mobilier, designeri de interior sau designeri pentru hoteluri, restaurantele, cluburile \u0219i spa\u021biile de coworking vor g\u0103si la t\u00e2rg conceptele potrivite de mobilier \u0219i design de calitate. Cump\u0103r\u0103torii din sectorul de afaceri contractuale vor g\u0103si o gam\u0103 atractiv\u0103 de m\u0103rci interna\u021bionale. 6<\/p>\n\n\n\n

 Cum va ar\u0103ta programul de sus\u021binere la Ambiente 2022?<\/p>\n\n\n\n

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Tendin\u0163\u0103 2022: designul privit ca remediu pentru locuire<\/em><\/figcaption><\/figure>\n\n\n\n
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Tendin\u0163\u0103 2022: identitatea designulu
i<\/em><\/figcaption><\/figure>\n\n\n\n
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Tendin\u0163\u0103 2022: \u00eembun\u0103t\u0103\u0163ire \u015fi eliberare<\/em><\/figcaption><\/figure>\n\n\n\n

<\/p>\n\n\n\n

Vizitatorii vor g\u0103si tendin\u021bele de stil interna\u021bional \u00een Zona de tendin\u021be din Galleria. \u00cen numele Messe Frankfurt, biroul de arhitec\u0163i  bora.herke.palmisano cerceteaz\u0103 formele, culorile \u0219i materialele din \u00eentreaga lume care se vor reg\u0103si cu prec\u0103dere \u00een produsele expuse la t\u00e2rg..Cele mai importante trei tendin\u021be vor fi puse \u00een scen\u0103 cu produsele expozan\u021bilor.<\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

O vizita la TALENTS este de asemenea util\u0103:  tineri designeri \u00een drum spre pia\u021b\u0103 vor prezenta produsele lor. Buc\u0103t\u0103ria inteligent\u0103 \u0219i accesoriile  casnice care ne fac via\u021ba mai u\u0219oar\u0103 pot fi v\u0103zute \u00een prezentare special\u0103 \u00een cadrul sec\u0163iunii Solu\u021bii. \u00cen plus, Ambiente 2022 va oferi din nou cadrul pentru numeroase ceremonii de premiere prestigioase, cum sunt: premiul pentru arte \u0219i me\u0219te\u0219uguri germane precum \u015fi premiul german pentru Design. Vizitatorii pot vedea produsele premiate la German Design Award \u00eentr-o prezentare special\u0103 impresionant\u0103 \u00een Sala 8.0.<\/p>\n\n\n\n

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Ambiente va fi completat cu oferte digitale suplimentare \u0219i formate de re\u021bea sub form\u0103 de ad\u0103ugare digital\u0103 din 2022. Vizitatorii vor putea participa \u00een direct, precum \u0219i \u00een re\u021beaua online \u0219i urm\u0103ri momentele importante ale t\u00e2rgului comercial \u00een fluxurile de con\u021binut. Pentru a g\u0103si partenerul potrivit, trebuie s\u0103 investe\u0219ti ceva timp \u00een crearea profilului dvs. Acest lucru este similar cu ad\u0103ugarea digital\u0103: cu at\u00e2t mai precis profilul este creat, cu at\u00e2t este mai bun\u0103 potrivirea partenerului de afaceri propus.<\/p>\n\n\n\n

Foto: Messe Frankfurt<\/p>\n","protected":false},"excerpt":{"rendered":"

Se apropie cu pa\u015fi repezi AMBIENTE. Cea mai important\u0103 manifestare mondial\u0103 \u00een domeniul bunurilor de<\/p>\n","protected":false},"author":2,"featured_media":18725,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[10,12],"tags":[3653,2537,21,3651,3655,3654,38,37,3652],"class_list":["post-18723","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-design","category-lifestyle","tag-biroul-de-arhitecti-bora-herke-palmisano","tag-interviu","tag-lifestyle","tag-messe-frankfurt","tag-produse-sustenabile","tag-stilul-etic","tag-targul-ambiente","tag-tendinte","tag-yvonne-engelmann"],"yoast_head":"\nLa orizont, AMBIENTE 2022: t\u00e2rgurile se \u00eentorc la forma clasic\u0103 -<\/title>\n<meta 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