{"id":2094,"date":"2020-04-30T00:56:16","date_gmt":"2020-04-30T00:56:16","guid":{"rendered":"http:\/\/lifeandstyle.ro\/?p=2094"},"modified":"2020-10-20T17:10:34","modified_gmt":"2020-10-20T17:10:34","slug":"mai-putin-dar-mai-bun-interviu-cu-prof-dr-hanjerk-maier-aichen","status":"publish","type":"post","link":"https:\/\/lifeandstyle.ro\/index.php\/2020\/04\/30\/mai-putin-dar-mai-bun-interviu-cu-prof-dr-hanjerk-maier-aichen\/","title":{"rendered":"\u201cMai pu\u0163in, dar mai bun\u201d: interviu cu prof. dr. Hanjerk Maier-Aichen"},"content":{"rendered":"\n

\u201e\u00cen design, totul este despre detalii iar designul devine din ce \u00een ce mai mult o chestiune de comunicare. Creativitatea este o pas\u0103re rar\u0103, se pot \u00eens\u0103 ad\u0103uga detalii \u015fi func\u0163ionalitate\u201d – Hanjerk Maier-Aichen, profesor de design.<\/p>\n\n\n\n

\"\"
Tur de design la t\u00e2rgul Ambiente cu profesorul Hanjerg Maier-Aichen. <\/figcaption><\/figure>\n\n\n\n

T\u00e2rgurile din domeniul home&deco de la Frankfurt – Ambiente<\/a> \u015fi Tendence, se bucur\u0103 de tururile ghidate de design asigurate de Hanjerg Maier-Aichen. Este profesor de design la  Universitatea de Arhitectur\u0103 de la Karlsruhe \u015fi figur\u0103 legendar\u0103 \u00een domeniu. A organizat sute de workshopuri.<\/p>\n\n\n\n

Prin m\u00e2na lui au trecut, de asemenea, zeci de designeri deveni\u0163i ulterior celebri, mul\u0163i dintre ace\u015ftia solicit\u00e2ndu-i \u015fi acum sfaturile. Este un recunoscut trendsetter \u00een lumea designului,  identific\u00e2nd tendin\u0163ele actuale<\/a> \u00een domeniu, precum \u015fi cele legate de comportamentul consumatorilor.<\/p>\n\n\n\n

La ultima edi\u0163ie a t\u00e2rgului Ambiente (9-13 februarie), am avut o interesant\u0103 discu\u0163ie, \u00een care am abordat teme de mare actualitate. De xemplu, care este rolul \u015fi locul designului, luxul, sustenabilitatea, tendin\u0163ele \u00een design de interior.<\/p>\n\n\n\n

Produse calitative<\/h4>\n\n\n\n

Considera\u0163i c\u0103 exist\u0103 o schimbare profund\u0103 \u00een ultima decad\u0103 \u00een ceea ce prive\u015fte concep\u0163ia \u015fi producerea bunurilor de larg consum pentru cas\u0103<\/em>? Deasemenea \u00een ceea ce prive\u015fte modul \u00een care acestea sunt percepute de consumatori?<\/em><\/p>\n\n\n\n

Hanjerk Maier-Aichen:<\/strong> \u201eLess is More\u201d a fost deviza care a guvernat lumea designului contemporan \u015fi care a impus stilul minimalist. Aceasta a fost \u00een deplin\u0103 concordan\u0163\u0103 cu curentul eco, precum \u015fi cu ideea de sustenabilitate. Deasemenea a reprezentat \u015fi tendin\u0163a de reducere a dimensiunilor produselor \u015fi o mai mare grij\u0103 fa\u0163\u0103 de folosirea materialelor.<\/p>\n\n\n\n

\"\"
Expozi\u0163ia TRENDS din zona Galleria la t\u00e2rgul Ambiente<\/figcaption><\/figure>\n\n\n\n

Sustenabilitatea<\/h4>\n\n\n\n

Aceast\u0103 tendin\u0163\u0103 a evoluat, iar ast\u0103zi \u00eenregistr\u0103m o muta\u0163ie a devizei amintite c\u0103tre una nou\u0103, \u201eLess, but Better\u201d. Mai pu\u0163in, dar mai bun  se manifest\u0103 acum at\u00e2t la nivelul produc\u0103torilor, c\u00e2t \u015fi al consumatorilor. Ace\u015ftia din urm\u0103 sunt \u00eenclina\u0163i tot mai mult s\u0103 achizi\u0163ioneze produse calitative chiar dac\u0103 pre\u0163ul este considerabil mai mare.<\/p>\n\n\n\n

\u00cen prezent, 320.000 de c\u0103ni sunt utilizate \u00een Germania la fiecare or\u0103. Aceasta \u00eenseamn\u0103 nu mai pu\u0163in de 3 miliarde pe an! Se pune din ce \u00een ce mai acut, al\u0103turi de reciclare \u015fi upciclare, problema reutiliz\u0103rii. De asemenea, consumatorii \u00eencep s\u0103 fac\u0103 tot mai des distinc\u0163ie \u00eentre produc\u0163ia de mas\u0103, cea de ni\u015f\u0103, seriile limitate \u015fi obiectele unicat. Pre\u0163ul mic nu mai reprezint\u0103 criteriul esen\u0163ial pentru cump\u0103rarea unui produs.<\/p>\n\n\n\n

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Stand firm\u0103 la t\u00e2rgul Ambiente<\/figcaption><\/figure>\n\n\n\n

Grija fa\u0163\u0103 de mediul \u00eenconjur\u0103tor a cunoscut o cre\u015ftere substan\u0163ial\u0103 \u00een ultima perioad\u0103. Tot mai mul\u0163i consumatori doresc s\u0103 \u00ee\u015fi aduc\u0103 propria contribu\u0163ie \u00een acest sens. Ei sunt interesa\u0163i \u00een problema recicl\u0103rii produselor \u015fi responsabilit\u0103\u0163ii sociale. O produc\u0163ie corect\u0103 este ast\u0103zi un puternic argument la v\u00e2nzare. Sustenabilitatea devine o problem\u0103 care schimb\u0103 ast\u0103zi lumea. Apare o pia\u0163\u0103 t\u00e2n\u0103r\u0103, cea a produselor sustenabile, care dovede\u015fte un poten\u0163ial imens.<\/p>\n\n\n\n

Designul<\/h4>\n\n\n\n

C\u00e2t de important este la ora actual\u0103 designul<\/em>? Care sunt condi\u0163iile ca un produs nou s\u0103 poat\u0103 avea \u015fanse pe pia\u0163\u0103?<\/em><\/p>\n\n\n\n

Ast\u0103zi, iar edi\u0163ia actual\u0103 a t\u00e2rgului (Ambiente) o confirm\u0103, se constat\u0103 o puternic\u0103 revenire spre design. Produsele de design cu nivel de calitate sporit sunt din ce \u00een ce mai c\u0103utate. \u00cen acela\u015fi timp, via\u0163a unui produs de design este \u00een cre\u015ftere (15, chiar \u015fi 20 de ani). Designul devine din ce \u00een ce mai mult o chestiune de comunicare.<\/p>\n\n\n\n

\"\"
Expozi\u0163ia TRENDS din zona Galleria la t\u00e2rgul Ambiente<\/figcaption><\/figure>\n\n\n\n

Pentru ca un produs nou s\u0103 poat\u0103 intra cu succes pe pia\u0163\u0103 trebuie s\u0103 fie modern, original, func\u0163ional \u015fi autentic. Nu \u00een ultimul r\u00e2nd, s\u0103 aib\u0103 \u00eenglobate inova\u0163ii \u015fi design.  Din acest punct de vedere, creativitatea designerilor joac\u0103 un rol esen\u0163ial. Desigur, se vorbe\u015fte mult despre produsele \u015fi obiectele care transmit energie \u015fi emo\u0163ii. Deasemenea cele lucrate de m\u00e2n\u0103 de c\u0103tre artizani autentici au \u015fanse s\u0103 ob\u0163in\u0103 aceste calit\u0103\u0163i. Exist\u0103 multe preocup\u0103ri, din partea designerilor, produc\u0103torilor, dar \u015fi cercet\u0103torilor, pentru a realiza produse cu tactilitate. Acestea prezint\u0103 suprafe\u0163e a c\u0103ror atingere provoac\u0103 senza\u0163ii pl\u0103cute \u015fi o stare de confort.<\/p>\n\n\n\n

Aduc \u00een discu\u0163ie \u015fi c\u00e2teva paradigme pe care le consider deosebit de actuale. Materiale \u015fi tehnologii vechi versus cele noi. Analogizare versus digitalizare. Perfec\u0163iune vs. imperfec\u0163iune \u00een designul de obiect. Serii mici \u015fi unicate vs. serii mari de fabrica\u0163ie. Al\u0103turi de produsele care \u00eenglobeaz\u0103 inova\u0163ii (materiale \u015fi tehnologii noi), \u00een acela\u015fi timp sunt apreciate tot mai mult cele care fac apel la materiale \u015fi tehnologii vechi. De exemplu, obiectele realizate manual, artizanii autentici, produsele care \u00eenglobeaz\u0103 idei vintage \u015fi retro.<\/p>\n\n\n\n

Luxul<\/h4>\n\n\n\n

Cum este privit ast\u0103zi luxul?<\/em><\/p>\n\n\n\n

Pre\u0163ul nu mai este factorul critic care define\u015fte un produs de lux. Valori ca bun\u0103starea \u015fi confortul pe care le produce un obiect propus pe pia\u0163\u0103 devin din ce \u00een ce mai importante. \u00cen acela\u015fi timp, luxul nu mai este privit ca ceva exclusivist. Se poate vorbi \u00eens\u0103 despre luxul sustenabil.<\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

Pe de alt\u0103 parte, se mai poate observa \u015fi o alt\u0103 schimbare de mentalitate a consumatorilor. Luxul era foarte mult v\u0103zut \u00een corela\u0163ie cu moda, iar aceasta se schimb\u0103 foarte repede. Aproape a devenit un obicei ca aceasta s\u0103 se schimbe la fiecare nou sezon. Ast\u0103zi, acestei tendin\u0163e consumeriste i se interpune una nou\u0103, legat\u0103 de dorin\u0163a de mai mult\u0103 stabilitate. Oamenii par mai mul\u0163umi\u0163i s\u0103 aib\u0103 produse de calitate pe care s\u0103 le foloseasc\u0103 mai mult timp.<\/p>\n\n\n\n

Cum se ac\u0163ioneaz\u0103 \u00een practic\u0103 \u00een acest scop?<\/em><\/p>\n\n\n\n

Dup\u0103 ce omenirea a cunoscut sute sau chiar mii de (modele) de scaune sau pahare, de exemplu, \u00een prezent este aproape imposibil de realizat ceva nou, care s\u0103 aib\u0103 design remarcabil \u015fi originalitate. Creativitatea este o pas\u0103re rar\u0103, \u00eens\u0103 se poate lucra pe detalii. \u00cen acest caz se apeleaz\u0103 la o versiune care \u00een trecut a reprezentat un mare succes de pia\u0163\u0103. Aceasta ofer\u0103 o garan\u0163ie). Apoi se lucreaz\u0103 la detalii (se modific\u0103 sau se adaug\u0103), precum \u015fi la func\u0163ionalit\u0103\u0163i.<\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

O a doua direc\u0163ie pe care se merge este aceea a materialelor noi. Marea provocare este de eliminare a plasticului nereciclabil din produc\u0163ia obiectelor pentru cas\u0103.<\/p>\n\n\n\n

Artizanatul<\/h4>\n\n\n\n

A\u0163i vorbit despre versiuni de succes ale unor produse, precum \u015fi de materiale noi. Oferi\u0163i<\/em>-ne c<\/em>\u00e2<\/em>teva exemple<\/em>.<\/p>\n\n\n\n

Vintage este o tendin\u0163\u0103 care se men\u0163ine de mult timp. Deasemenea stilul de via\u0163\u0103 din diverse perioade istorice faste ofer\u0103 nenum\u0103rate exemple de piese de mobilier sau accesorii al c\u0103ror design rafinat \u015fi func\u0163ionalitate bun\u0103 le-a permis o via\u0163\u0103 extrem de lung\u0103. Pe de alt\u0103 parte, se apeleaz\u0103 deseori la formele, dar \u015fi tehnicile artizanilor din diverse regiuni, \u00een special Extremul Orient, dar nu numai. Japonia, China, India, Thailanda \u015fi alte zone care au cunoscut culturi vechi reprezint\u0103 surse majore de inspira\u0163ie.<\/p>\n\n\n\n

\"\"
Materiale noi: aceast\u0103 farfurie av\u00e2nd o textur\u0103 special\u0103 a fost expus\u0103 la t\u00e2rgul Ambiente \u015fi este realizat\u0103 dintr-un amestec de ceramic\u0103 \u015fi m\u0103m\u0103lig\u0103.<\/figcaption><\/figure>\n\n\n\n

\u00cen privin\u0163a materialelor noi, de exemplu, chiar la t\u00e2rg (Ambiente) s-a putut remarca amestecul de bambus cu melamin\u0103 pentru fabricarea de linguri\u0163e \u015fi furculi\u0163e care s\u0103 le \u00eenlocuiasc\u0103 pe cele din plastic a c\u0103ror produc\u0163ie va fi interzis\u0103. Deasemenea cenu\u015fa vulcanic\u0103 pentru produc\u0163ia de por\u0163elan (firma japonez\u0103 Kinto), amestecul de ceramic\u0103 \u015fi m\u0103m\u0103lig\u0103 pentru realizarea de farfurii cu design special (designerul Daniel van Dyck), diverse fibre high tech, anul trecut p\u0103rul de cal (firme din Mongolia), resturi de scoici, etc.<\/p>\n\n\n\n

Materiale noi \u015fi inova\u0163ii<\/h4>\n\n\n\n

Care au fost selec\u0163iile pe care le-a\u0163i f\u0103cut \u00een vederea exemplific\u0103rilor din cadrul tururilor ghidate la actualul t\u00e2rg Ambiente<\/em>. Cum aprecia\u0163i aceast\u0103 edi\u0163ie?<\/em><\/p>\n\n\n\n

\u00cen mod cert, au fost multe nout\u0103\u0163i, iar designul a fost \u00een prim-plan. Printre alegerile mele s-au num\u0103rat firme care au adus materiale noi (Kinto, Pavilionul Japonez, Wesco). Deasemenea \u015fi companii care au ad\u0103ugat detalii \u015fi func\u0163ionalit\u0103\u0163i unor versiuni istorice, cum sunt Royal Delft, Porzellan-Manufaktur-Meissen, Kahla, Glasbor. \u00cen fine, tot \u00eentre ale\u015fi s-au num\u0103rat \u015fi tineri designeri din zona Talents care au expus obiecte de design inovative.<\/p>\n\n\n\n

Cum aprecia\u0163i t\u00e2rgurile de la Frankfurt, Ambiente \u015fi Tendence<\/em>?<\/em><\/p>\n\n\n\n

Aici cele mai inovative produse de design sunt selectate \u00een func\u0163ie de materialele \u015fi tehnicile folosite. Deasemenea este important unde \u015fi cum au fost produse\/realizate, cum au fost implementate idei ecologice \u015fi cum au fost expuse. Astfel se crez\u0103 o punte \u00eentre produsele industrializate \u015fi cele artizanale lucrate manual.<\/p>\n\n\n\n

\"\"
Artizan tuareg realizeaz\u0103 manual la fa\u0163a locului, \u00een fa\u0163a vizitatorilor de la t\u00e2rgul Ambiente obiecte decorative prin tehnici tradi\u0163ionale<\/figcaption><\/figure>\n\n\n\n

Designerii realizeaz\u0103 diverse combina\u0163ii \u015fi aranjamente, identific\u00e2nd tendin\u0163e \u015fi oferind inspira\u0163ie. Art&Craft joac\u0103 un rol important, lucrul de m\u00e2n\u0103 artistic continu\u00e2nd s\u0103 fie la mare apreciere \u015fi c\u0103utare. Sunt eviden\u0163iate la fa\u0163a locului tehnologii \u015fi materiale precum \u015fi multe idei de design. \u00centre materiale se pot enumera: lemnul, sticla, h\u00e2rtia, \u0163es\u0103turile, por\u0163elanul, ceramica, bronzul, cuprul, argintul, dar \u015fi lutul, betonul, plasticul sau piatra.<\/p>\n\n\n\n

\"\"
Designer Kavi din India realizez\u0103 piese de mobilier cu materiale \u015fi tehnici tradi\u0163ionale indiene<\/figcaption><\/figure>\n\n\n\n

La edi\u0163iile precedente am descoperit deja tehnicile japoneze, ale tuaregilor \u015fi cele indiene. La aceast\u0103 edi\u0163ie a fost r\u00e2ndul artizanilor din Brazilia s\u0103 fac\u0103 demonstra\u0163ii.<\/p>\n\n\n\n

Young talents<\/h4>\n\n\n\n

Tot la Ambiente sunt invita\u0163i tineri talenta\u0163i, designeri care expun nout\u0103\u0163i \u015fi inova\u0163ii. Astfel se asigur\u0103 leg\u0103tura cu diverse companii dispuse s\u0103 preia aceste nout\u0103\u0163i. Nu mai pu\u0163in important\u0103 este realizarea ghidului privind stilul etic, prin eviden\u0163ierea acelor companii care expun produse sustenabile \u015fi etice.<\/p>\n\n\n\n

Totu\u015fi, consider c\u0103 modelul actual al unui t\u00e2rg, fie el chiar de succes, nu mai corespunde nevoilor consumatorilor. \u015ei aici nu m\u0103 refer la Ambiente \u015fi Tendence. Acestea introduc \u00een fiecare an noi idei \u015fi inova\u0163ii. Ecua\u0163ia de baz\u0103 a unui t\u00e2rg nu s-a schimbat de sute de ani. Nu m-ar mira ca \u00een viitor s\u0103 vedem la un t\u00e2rg, o frumoas\u0103 hal\u0103, cum este cea \u00een care discut\u0103m, complet goal\u0103 iar produsele s\u0103 fie prezentate \u00een cu totul alt mod.<\/p>\n\n\n\n

Foto: Messe Frankfurt – imagini de la t\u00e2rgul Ambiente<\/p>\n","protected":false},"excerpt":{"rendered":"

\u201e\u00cen design, totul este despre detalii iar designul devine din ce \u00een ce mai mult<\/p>\n","protected":false},"author":2,"featured_media":2095,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[10,12,23],"tags":[16,81,371,21,82,38,37],"class_list":["post-2094","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-design","category-lifestyle","category-tendinte","tag-design","tag-ecologie","tag-hanjerk-maier-aichen","tag-lifestyle","tag-sustenabilitate","tag-targul-ambiente","tag-tendinte"],"yoast_head":"\n\u201cMai pu\u0163in, dar mai bun\u201d: interviu cu prof. dr. 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