{"id":27959,"date":"2023-04-13T21:28:45","date_gmt":"2023-04-13T21:28:45","guid":{"rendered":"https:\/\/lifeandstyle.ro\/?p=27959"},"modified":"2023-04-18T20:40:10","modified_gmt":"2023-04-18T20:40:10","slug":"cada-de-baie-westco-model-float-un-succes-la-targul-ish","status":"publish","type":"post","link":"https:\/\/lifeandstyle.ro\/index.php\/2023\/04\/13\/cada-de-baie-westco-model-float-un-succes-la-targul-ish\/","title":{"rendered":"Cada de baie WESTCO model “Float”, un succes la t\u00e2rgul ISH"},"content":{"rendered":"\n

Lume mult\u0103 din toate col\u0163urile lumii, peste tot te \u00eent\u00e2mpin\u0103 decoruri de baie de la cele minimaliste cu linii extrem de clare la adev\u0103rate sanctuare super sofisticate \u015fi e\u015fti \u00eenconjurat pretudindeni de produse, tehnologii \u015fi echipamente. <\/p>\n\n\n\n

Ne afl\u0103m \u00een modernul centru expozi\u0163ional de la Frankfurt \u00een plin\u0103 desf\u0103\u015furare a t\u00e2rgului ISH<\/a>, cea mai important\u0103 manifestare mondial\u0103 \u00een domeniul instala\u0163iilor pentru construc\u0163ii. Iar acum suntem \u00een cea mai spectaculoas\u0103 zon\u0103, cea dedicat\u0103 b\u0103ii. Pa\u015fii te poart\u0103 c\u0103tre diferite standuri \u015fi dai cu ochii de produse ce poart\u0103 numele celebrelor branduri care au f\u0103cut istoria solu\u0163iilor de amenajare \u015fi dotare a b\u0103ilor.<\/p>\n\n\n\n

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Deodat\u0103, un motiv \u00een puternice nuan\u0163e ro\u015fii \u00een contrast cu albul pur al decorului \u00eemi sare \u00een ochi, recunosc\u00e2nd instinctiv \u00een el un model extrem de familiar. Este f\u0103r\u0103 dar \u015fi poate un motiv rom\u00e2nesc tradi\u0163ional ceea ce m\u0103 face extrem de curios s\u0103-mi \u00eendrept aten\u0163ia spre standul \u00een cauz\u0103. At\u00e2t numele companiei, WESTCO, felul deschis \u015fi relaxat al oamenilor de aici c\u00e2t mai cu seam\u0103 produsele expuse cu \u00eenalte standarde de calitate m\u0103 face s\u0103 cred c\u0103 este vorba despre o apartenen\u0163\u0103 occidental\u0103<\/p>\n\n\n\n

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Un z\u00e2mbet larg \u015fi un \u201cBun\u0103 ziua\u201d la \u00eent\u00e2mpinare m\u0103 face extrem de curios s\u0103 aflu mai multe detalii despre firm\u0103 \u015fi aceste produse rom\u00e2ne\u015fti c\u0103ci, iat\u0103, \u00eentre 2025 de expozan\u0163i provenind din 54 de \u0163\u0103ri se remarc\u0103 \u015fi unul din \u0163ara noastr\u0103.<\/p>\n\n\n\n

\u201cSuntem un juc\u0103tor la nivel interna\u0163ional iar \u00een aceast\u0103 postur\u0103 trebuie s\u0103 fim la curent cu toate lucrurile noi ap\u0103rute pe pia\u0163\u0103 \u015fi, de aceea, suntem prezen\u021bi la toate manifest\u0103rile importante \u00een domeniu, at\u00e2t la t\u00e2rgurile de profil din Europa c\u00e2t \u0219i la cele din Asia. Dar cum produsele noastre sunt competitive la nivel interna\u0163ional, au aplicabilitate \u00een foarte multe domenii \u015fi \u00eencorporeaz\u0103 inova\u0163ii importante, \u00een ultimii ani am \u00eenceput s\u0103 particip\u0103m la cele mai importante t\u00e2rguri \u015fi ca expozan\u0163i. Acum doi ani am participat la primul t\u00e2rg interna\u021bional major, AQUANALE de la Koln, unde am prezentat \u00een premier\u0103 o nou\u0103 tehnologie, \u0219i anum,e termoformare pl\u0103ci acrilice pentru piscine de mari dimensiuni (l\u0103\u021bime de 3,7 m cu lungime de p\u00e2n\u0103 la 11,7 m) apoi la EUREXPO, t\u00e2rgul de la Lyon \u00een toamna anului trecut, unde at\u00e2t tehnologia de termoformare c\u00e2t \u015fi noile modele de piscine \u015fi Swim Spa au fost remarcate \u015fi appreciate. Iar acum suntem la ISH<\/em>\u201d, ne spune Sergiu Balota, director tehnic la WESTCO.<\/p>\n\n\n\n

Dar care este povestea WESTCO, ce drum a\u0163i parcurs?<\/p>\n\n\n\n

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\u201cPovestea West Co Impex SRL a \u00eenceput \u00een vara anului 1993, dar business-ul s-a dezvoltat cu adev\u0103rat odat\u0103 cu schimbarea ac\u021bionariatului din anul 2008. Viziunea noului ac\u021bionar la aceea vreme a fost de a crea o fabric\u0103 complex\u0103 la Zal\u0103u, care cu ajutorul tehnologiei s\u0103 aduc\u0103 inova\u021bii \u00een domeniul produc\u0163iei de obiecte sanitare. Drumul nu a fost \u0219i nu este nici acum u\u0219or, \u00eencerc\u0103rile nu ne-au ocolit, culmin\u00e2nd \u00een 2012 cu un incendiu care a pus la p\u0103m\u00e2nt fabrica. Dar nu am stat pe g\u00e2nduri, au fost reconstruite capacita\u021bile de produc\u021bie la cele mai stricte standarde de securitate la incendiu, iar cu ajutorul fondurilor europene \u0219i a creditelor bancare compania s-a dezvoltat an de an ajung\u00e2nd azi s\u0103 opereze \u00een capacit\u0103\u0163i de produc\u021bie ce \u00eensumeaz\u0103 peste 40.000 mp de construc\u021bii! \u00centre principalele materiale folosite de companie \u00een procesul de produc\u0163ie se num\u0103r\u0103 granulele de ABS, PMMA, PC, respectiv HIPS, precum \u0219i diverse r\u0103\u0219ini \u0219i fibre de sticl\u0103. \u00cen ceea ce prive\u0219te cota de pia\u021b\u0103, \u00een sectorul produsellor sanitare, suntem lideri pe pia\u021ba na\u021bional\u0103, dar suntem prezen\u021bi \u0219i \u00een \u021b\u0103rile vecine cu diverse produse. Suntem pe un trend frumos de cre\u0219tere \u00een ceea ce prive\u0219te produc\u021bia de pl\u0103ci acrilice (ABS, ABS\/PMMA, PC, HIPS). Aceast\u0103 pia\u021b\u0103 este una dinamic\u0103, produsel noastre av\u00e2nd aplicabilitate \u00een foarte multe domenii (automotive, advertising, construc\u021bii, etc.). Un alt produs inovativ al companiei este piscina termoformat\u0103 din plac\u0103 acrilic\u0103, o tehnologie unic\u0103 momentan pe pia\u021b\u0103, care ofer\u0103 o calitate \u0219i o durabilitate net superioar\u0103 fa\u021b\u0103 de produsele existente \u00een acest moment pe pia\u021b\u0103<\/em>.\u201d<\/p>\n\n\n\n

Designul este cheia succesului produselor iar cele dedicate b\u0103ii nu fac excep\u0163ie. Pe de alt\u0103 parte, sustenabilitatea este tema principal\u0103 a t\u00e2rgului ISH. C\u00e2t\u0103 importan\u0163\u0103 acorda\u0163i designului \u015fi sustenabilit\u0103\u0163ii \u00een realizarea produselor WESTCO?<\/p>\n\n\n\n

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\u201cSustenabilitatea a fost, este \u0219i va fi un pilon important \u00een strategia companiei. De ani de zile investim \u00een tehnologii de reciclare \u0219i recuperare a materialelor astfel ca impactul asupra mediului \u00eenconjur\u0103tor s\u0103 fie c\u00e2t mai mic. Suntem reciclatori autoriza\u021bi, recicl\u0103m materialele partenerilor no\u0219trii astfel \u00eenc\u00e2t produsele oferite de noi pe pia\u021b\u0103  dup\u0103 prelucrare s\u0103 nu genereze de\u0219eu nic\u0103ieri. Pentru anul urm\u0103tor preg\u0103tim un proiect imens pe zona de reciclare, care s\u0103 adune la un loc cele mai noi tehnologii din domeniu \u00eentr-o construc\u021bie de 7500mp.<\/em><\/p>\n\n\n\n

Firma acord\u0103 o mare importanta designului iar de c\u00e2\u0163iva ani avem propriul nostru designer care dezvolt\u0103, creaz\u0103 \u015fi propune produse noi care s\u0103 ne apropie tot mai mult de marile companii din domeniu<\/em>.\u201d<\/p>\n\n\n\n

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De\u015fi \u00een standul firmei sunt multe discu\u0163ii cu parteneri sau posibil viitor clien\u0163i, Ionu\u0163 Ionu\u0163a\u015f, designerul WESTCO, nu pierde ocazia de a mai lucra pu\u0163in pe calculator, remodel\u00e2nd liniile viitoarelor produse. Purt\u0103m o discu\u0163ie interesant\u0103 privind tendin\u0163ele \u015fi nout\u0103\u0163ile constatate la t\u00e2rg.<\/p>\n\n\n\n

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\u201cMaterialele compozite noi, solid surface \u015fi pl\u0103cile acrilice mate sunt ultimele tendin\u0163e din punctul de vedere al materialelor pentru c\u0103zile de baie \u015fi c\u0103di\u0163ele de du\u015f. Marginile sunt c\u00e2t mai sub\u0163iri iar liniile \u015fi formele rotunjite iau locul celor drepte \u015fi mai late precum \u015fi unghiurilor ascu\u0163ite. De\u015fi cabinele \u015fi c\u0103di\u0163ele de du\u015f c\u00e2\u015ftig\u0103 tot mai mult teren, c\u0103zile de baie vor r\u0103mane marea provocare pentru designeri \u00een domeniul obiectelor sanitare, a\u015fa cum r\u0103m\u00e2ne scaunul, \u00een domeniul mobilierului. Asta face ca marii designeri ai lumii s\u0103 se \u201c\u00eentreac\u0103\u201d \u00een noi modele<\/em>\u201d, prezint\u0103 Ionu\u0163 Ionu\u0163a\u015f tendin\u0163ele \u00een domeniul designului obiectelor sanitare din sala de baie.<\/p>\n\n\n\n

\u00centr-adev\u0103r, \u201ccada face baia\u201d, spune o vorb\u0103 a designerilor. Cum a\u0163i proiectat, care au fost conceptele de design ale c\u0103zii de baie WESTCO?<\/p>\n\n\n\n

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\u201c\u00cen conceperea modelului \u201cFloat\u201d am pornit de la idea de a avea un produs vizual u\u015for, zvelt, care s\u0103 dea impresia c\u0103 plute\u015fte. \u00cen aceast\u0103 idee, am integrat o band\u0103 led \u00een ni\u015fa special proiectat\u0103 \u00een masca c\u0103zii. \u00cen acela\u015fi timp, interiorul este generos, comod, f\u0103r\u0103 alte elemente de design<\/em>\u201d.<\/p>\n\n\n\n

Nu m\u0103 \u00eendoiesc c\u0103 solu\u0163iile propuse vor fi bine primite pe pia\u0163a interna\u0163ional\u0103 \u015fi am urat succes \u00eentregii echipe WESTCO.<\/p>\n\n\n\n

<\/p>\n","protected":false},"excerpt":{"rendered":"

\u00cen conceperea modelului \u201cFloat\u201d s-a pornit de la idea de a avea un produs vizual u\u015for, zvelt, care s\u0103 dea impresia c\u0103 plute\u015fte.<\/p>\n","protected":false},"author":2,"featured_media":27960,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[10,1247,23],"tags":[5430,4144,5431,5433,39,37,5429],"class_list":["post-27959","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-design","category-eveniment","category-tendinte","tag-cabine-de-dus","tag-cada-de-baie-2","tag-cadite-de-dus","tag-designer-ionut-ionutas","tag-targul-ish","tag-tendinte","tag-westco"],"yoast_head":"\nCada de baie WESTCO model "Float", un succes la t\u00e2rgul ISH -<\/title>\n<meta name=\"description\" content=\"Platforma de arhitectura, design, arta. 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