{"id":29447,"date":"2023-09-07T20:39:09","date_gmt":"2023-09-07T20:39:09","guid":{"rendered":"https:\/\/lifeandstyle.ro\/?p=29447"},"modified":"2023-09-11T22:43:55","modified_gmt":"2023-09-11T22:43:55","slug":"alba-iulia-si-a-deschis-portile-pentru-franciza-sophia","status":"publish","type":"post","link":"https:\/\/lifeandstyle.ro\/index.php\/2023\/09\/07\/alba-iulia-si-a-deschis-portile-pentru-franciza-sophia\/","title":{"rendered":"Alba Iulia \u0219i-a deschis por\u021bile pentru franciza Sophia"},"content":{"rendered":"\n

\u021aes\u0103turile, cu texturile \u0219i cromatica lor, sunt acele mici detalii care transform\u0103 un spa<\/strong>\u0163iu \u00een \u201cacas\u0103\u201d \u2013 de vorb<\/strong>\u0103 cu Cristina Stan, proprietarul celei mai noi francize Sophia, brand specializat \u00een perdele \u0219i draperii pe comand\u0103<\/strong><\/p>\n\n\n\n

Doar de c\u00e2teva zile, pe 1 septembrie, un nou magazin Sophia, a fost deschis la Alba Iulia. Despre aceast\u0103 \u00eentreprindere, cum a fost primit\u0103 de localnici, care a fost povestea alegerii unei francize Sophia, care sunt a\u015ftept\u0103rile privind viitorul design de interior al spa\u0163iilor dar \u015fi al investitorilor purt\u0103m o discu\u0163ie cu Cristina Stan, beneficiarul unei francize Sophia \u00een Alba Iulia, ce s-a al\u0103turat unei re\u021bele de 30 de magazine \u00een Rom\u00e2nia \u0219i unul chiar \u00een Miami, SUA.<\/p>\n\n\n\n

Crezul Cristinei<\/strong><\/h4>\n\n\n\n

 \u201cOamenii caut\u0103 s\u0103 se \u00eenconjoare de frumos, mai ales \u00een decora\u0163iunile interioare, \u00ee\u015fi doresc s\u0103 \u00ee\u015fi personalizeze c\u0103minele cu produse atr\u0103g\u0103toare. \u021aes\u0103turile, cu texturile \u0219i cromatica lor sunt acele mici detalii care \u00eentregesc amenajarea unei locuin\u021be \u0219i transform\u0103 un spatiu \u00een \u201cacas\u0103\u201d. Perdelele, draperiile, dar \u0219i obiectele de d\u00e9cor  – perne decorative, cuverturi, traverse, vin s\u0103 completeze proiectul de amenajare, rolul lor fiind de a \u00eentregi c\u00e2t mai natural stilul locuin\u021bei mai ales c\u00e2nd sunt alese potrivit cu spa\u021biul \u0219i \u00een armonie cu restul pieselor de mobilier \u0219i a finisajelor\u201d<\/p>\n\n\n\n

De\u015fi nu aveam  experien\u021b\u0103 \u00een domeniul designului interior, ne-a atras ideea de a \u00eencepe o afacere cu totul nou\u0103, o franciz\u0103 Sophia<\/strong><\/h4>\n\n\n\n

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\u201cAt\u00e2t eu c\u00e2t \u0219i so\u021bul meu Alin suntem absolven\u021bi ai Facult\u0103\u021bii de \u0218tiin\u021be Economice din cadrul Universit\u0103\u021bii de Vest din Timi\u0219oara, \u0219i dac\u0103 alegerea mea a fost sec\u021bia de \u201cFinan\u021be-Asigur\u0103ri\u201d, Alin a optat pentru \u201cContabilitate \u0219i informatic\u0103 de gestiune\u201d. Pot spune c\u0103 ceea ce am \u00eenv\u0103\u021bat \u00een scoal\u0103 am pus \u00een aplicare la viitorul loc de munca, pentru c\u0103 dup\u0103 absolvire am intrat \u00een domeniul asigur\u0103rilor, domeniu \u00een care lucrez \u0219i \u00een prezent, \u00eentr-o companie multina\u021bional\u0103, av\u00e2nd rol de coordonare a unor echipe de v\u00e2nz\u0103ri directe la nivelul a trei jude\u021be. So\u021bul meu administreaz\u0103 propria afacere, compania VIA COM, o firm\u0103 cu tradi\u021bie pe pia\u021b\u0103 locala, fondat\u0103 \u00eenc\u0103 din 1997, \u0219i care s-a dezvoltat frumos \u00een timp, ajung\u00e2nd s\u0103 fie un nume de referin\u021b\u0103 \u00een domeniul comer\u021bului de produse pentru uz casnic \u0219i HoReCA, <\/s>cu activitate de distribu\u021bie \u0219i v\u00e2nzare pe raza a cinci jude\u021be. Cu toate c\u0103 niciunul din noi nu avem experien\u021b\u0103 \u00een domeniul designului interior, ne-a atras ideea de a \u00eencepe o afacere cu totul nou\u0103, o franciz\u0103 Sophia. Cuno\u0219team brand-ul, produsele \u0219i serviciile pe care le ofer\u0103, am v\u0103zut \u0219i am apreciat magazinele deschise \u00een ora\u0219ele mari pe care le vizitasem, \u00eens\u0103 nu ne-am g\u00e2ndit p\u00e2n\u0103 acum s\u0103 dezvoltam un business \u00een aceasta direc\u021bie. Ceea ce ne-a atras \u0219i motivat s\u0103 alegem franciza Sophia a fost faptul c\u0103 putem oferi clien\u021bilor \u00een mod constant colec\u0163ii de perdele \u0219i draperii noi \u015fi un pachet de servicii complet, de \u00eenalt\u0103 calitate, plec\u00e2nd de la consilierea la domiciliu \u0219i merg\u00e2nd p\u00e2n\u0103 la  propunerile de design \u0219i ulterior la montaj. Am f\u0103cut o analiz\u0103 a pie\u021bei locale chiar prin prisma nevoii noastre de amenajare a propriei locuin\u021be. Am identificat aici o oportunitate de dezvoltare a unui business care s\u0103 satisfac\u0103 cerin\u021bele clien\u021bilor, dar s\u0103 ne \u0219i ofere satisfac\u021bia de a aduce acest brand \u00een Alba Iulia \u0219i de a-l face cunoscut \u0219i apreciat prin proiectele de amenajare pe care ni le dorim a fi c\u00e2t mai numeroase.<\/p>\n\n\n\n

Un alt aspect care ne pune \u00een avantaj fa\u0163\u0103 de ceea ce exist\u0103 pe pia\u021ba din ora\u015f este gama extrem de larg\u0103 de produse, dar mai ales calitatea acestora, at\u00e2t \u00een ceea ce prive\u0219te \u021bes\u0103turile c\u00e2t \u0219i finisajele acestora (croiul, tivurile). Suntem de p\u0103rerea c\u0103 \u00een decorarea casei nu trebuie s\u0103 facem rabat de la calitate \u0219i c\u0103, \u00eenconjurandu-ne de lucruri frumoase, vom dob\u00e2ndi o stare de bine.<\/p>\n\n\n\n

Anii no\u0219tri de experien\u021b\u0103 \u00een antreprenoriat, dar \u0219i \u00een cadrul unor mari companii multina\u021bionale vor sta la baza dezvolt\u0103rii acestui business, iar avantajul nostru este c\u0103 cei care ne vor fi al\u0103turi sunt colegii din departamentele de suport din cadrul Sophia.\u201d<\/p>\n\n\n\n

Cum a\u0163i ales loca\u0163ia pentru magazinul Sophia?<\/strong><\/h4>\n\n\n\n

Alegerea loca\u021biei a fost o decizie simpl\u0103, de\u021bineam deja spa\u021biul \u0219i eram con\u0219tien\u021bi de avantajele acestuia, din start l-am considerat potrivit pentru showroom-ul Sophia: ferestrele mari pe care le \u0219i vizualizam deja decorate cu perdele \u0219i draperii, \u00een\u0103l\u021bimea spa\u021biului care era perfect\u0103 pentru a pune \u00een eviden\u0163\u0103 draperiile.<\/p>\n\n\n\n

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Situat \u00een zona central\u0103 a ora\u0219ului, pe artera principala care str\u0103bate Alba Iulia, magazinul beneficiaz\u0103 de o foarte bun\u0103 vizibilitate. \u00cen vecin\u0103tate reg\u0103sim sedii ale institu\u021biilor financiar \u2013 bancare, centre comerciale, supermarket-uri, mici magazine, birouri, diverse cabinete medicale. Accesul clien\u021bilor este facil iar \u00een fa\u0163a magazinului exist\u0103 \u0219i o parcare de dimensiuni generoase.\u201d<\/p>\n\n\n\n

Cum a decurs colaborarea cu Sophia<\/a>?<\/strong><\/p>\n\n\n\n

\u201cDecizia de a intra \u00een aceast\u0103 \u201cfrumoasa poveste\u201d am luat-o \u00een decembrie 2022, c\u00e2nd am apelat la serviciile acestei companii pentru a ne decora ferestrele casei \u00een care ne mutasem de cur\u00e2nd. Dup\u0103 cele c\u00e2teva \u00eent\u00e2lniri cu reprezentan\u021bii Sophia Home Decoration<\/a>, cu Anamaria, fondatoarea companiei \u0219i cu Oana, Directorul Na\u0163ional V\u00e2nz\u0103ri, \u00eent\u00e2lniri \u00een care am discutat \u0219i analizat condi\u021biile \u0219i beneficiile colabor\u0103rii, am luat decizia de a achizi\u021biona franciza Sophia Alba Iulia. Unul dintre motivele care ne-au ajutat \u00een a ne decide au fost oamenii pe care i-am g\u0103sit la Sophia<\/a>, sprijinul pe care ni l-au acordat, faptul c\u0103 ne-au \u00eencurajat s\u0103 ne dep\u0103\u0219im limitele, s\u0103 \u00eencerc\u0103m ceva nou, o activitate \u00een care s\u0103 ne folosim toat\u0103 experien\u021ba acumulat\u0103 p\u00e2n\u0103 acum.<\/p>\n\n\n\n

Cel mai frumos magazin din Alba Iulia<\/strong><\/h4>\n\n\n\n

\u201cAmenajarea magazinului a fost proiectat\u0103 \u0219i realizat\u0103 \u00eempreun\u0103 cu echipa de designeri Sophia. Am \u00eembinat preferin\u021bele noastre de stiluri, culori \u0219i texturi cu recomand\u0103rile acestora, bazate o vast\u0103 experien\u021b\u0103 \u00een decorarea celor peste 30 de magazine proprii \u0219i francize deja func\u021bionale. Ne-am dorit s\u0103 avem cel mai frumos magazin din Alba Iulia \u0219i a\u0219a s-a \u0219i \u00eent\u00e2mplat. \u201cPove\u0219tile\u201d care decoreaz\u0103 pere\u021bii interiori sunt de-a dreptul fascinante. Vitrina decorat\u0103 cu gust atrage toate privirile iar clien\u021bii care ne trec pragul sunt pl\u0103cut impresiona\u021bi de ceea ce descoper\u0103 la noi.\u201c<\/p>\n\n\n\n

Care este paleta de produse \u015fi servicii pe care o oferi\u0163i?<\/strong><\/h4>\n\n\n\n

\u201cSophia Alba Iulia ofer\u0103 o gama variat\u0103 de produse \u0219i servicii care se adreseaz\u0103 tuturor tipurilor de clien\u021bi, at\u00e2t persoane fizice c\u00e2t \u0219i companii din domeniul HORECA, institu\u021bii de cultur\u0103, muzee, galerii de art\u0103, s\u0103li de evenimente, etc. \u00centre acestea putem s\u0103 enumer\u0103m perdele \u0219i draperii confec\u021bionate la comand\u0103 dup\u0103 dimensiunile clien\u021bilor; sisteme de prindere (galerii, \u0219ine simple sau cu ac\u021bionare electric\u0103 potrivite pentru casele inteligente), diverse decora\u021biuni pentru pat (fe\u0163e de perne, lenjerii de pat, cuverturi, pleduri, traverse de pat, pilote, etc.), pentru buc\u0103t\u0103rie (fe\u0163e de mas\u0103, <\/s>\u0219erve\u0163ele de mas\u0103, naproane, etc.), prosoape de baie. Oferim, tototat\u0103, servicii complete pentru amenajarea ferestrelor, de la consultan\u0163\u0103 gratuit\u0103 la domiciliul clientului, m\u0103sur\u0103tori, manoper\u0103 \u00een ateliere proprii de crea\u021bie, montaj \u0219i \u00eentre\u021binere.<\/p>\n\n\n\n

Personaliz\u0103m produsele \u00een func\u021bie de  preferin\u021bele clien\u021bilor, facem recomand\u0103ri \u00een func\u021bie stilul locuin\u021bei \u0219i suntem flexibili \u0219i deschi\u0219i cu clien\u021bii no\u0219tri \u00een procesul de consiliere pentru a-\u0219i amenaja spa\u021biul a\u0219a cum \u0219i-l doresc.\u201d<\/p>\n\n\n\n

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Care sunt primele impresii dup\u0103 deschiderea magazinului? V-a\u0163i f\u0103cut deja o impresie privind preferin\u0163ele pie\u0163ei locale?<\/strong><\/p>\n\n\n\n

\u201c\u00cen cele c\u00e2teva zile de la deschidere am fost \u00eenc\u00e2nta\u0163i s\u0103 primim \u00een magazin mul\u0163i clien\u0163i care \u00ee\u015fi doreau de mult un astfel de concept \u00een Alba Iulia. Am fost primi\u0163i cu entuziasm \u015fi am primit multe \u00eencuraj\u0103ri, ceee ce ne bucur\u0103 enorm \u015fi ne d\u0103 \u00eencredere \u00een ceea ce facem.<\/p>\n\n\n\n

Preferin\u0163ele clien\u0163ilor no\u015ftri sunt diverse, de la \u0163es\u0103turi moderne, la stiluri clasice, reg\u0103site \u00een perdelele \u015fi draperiile alese \u00een func\u0163ie de decorul casei, de mobilier, dar \u015fi de propriile preferin\u0163e cromatice. Ce am observat \u00eens\u0103 la fiecare dintre clien\u0163ii pe care i-am primit cu drag \u00een magazin a fost entuziasmul cu care ne vorbeau despre \u201cacas\u0103\u201d, despre povestea din spatele alegerii decora\u0163iunilor \u015fi despre ceea ce i-a adus la Sophia. Am interac\u0163ionat cu persoane din diverse domenii de activitate \u015fi mi-a f\u0103cut o mare pl\u0103cere s\u0103 stau de vorb\u0103 cu fiecare \u00een parte,  s\u0103 le ascult pove\u015ftile, s\u0103 ne \u00eemp\u0103rt\u0103\u015fim g\u00e2ndurile \u015fi preferin\u0163ele \u00een materie de amenajarea locuin\u0163ei.\u201d<\/em><\/p>\n\n\n\n

Ai un stil preferat? Dar culori? Ce colec\u0163ii Sophia sunt preferatele tale?<\/strong><\/h4>\n\n\n\n

\u201cStilul clasic contemporan este preferatul meu, cu atmosfera sa lini\u0219titoare, confortabil\u0103. Paleta de culori a acestui stil se bazeaz\u0103 pe nuan\u021be naturale neutre, care ofer\u0103 \u00eenc\u0103perilor mai multa spa\u021bialitate. Op\u021biunea mea este \u00eens\u0103 pentru ad\u0103ugarea unor nuan\u021be profunde \u00een detalii \u2013 la tapi\u021beria canapelelor, a patului sau la draperii \u0219i alte obiecte de decor. Personal prefer imprimeurile, culorile puternice, de aceea colec\u021biile Sophia care \u00eemi plac sunt Las Vegas, Antique Roma, Cinque Terre, Santiago.\u201d<\/p>\n\n\n\n

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Pe Cristina Stan, al\u0103turi de o echip\u0103 de profesioni\u0219ti \u00een decorarea ferestrelor, o g\u0103si\u021bi \u00een showroomul Sophia de pe strada Tudor Vladimirescu, Bl. V4a, parter, din Alba Iulia, de luni p\u00e2n\u0103 vineri \u00een intervalul orar 10:00-18:00. Magazinul este amenajat pe o suprafa\u0163\u0103 de 50 de metri p\u0103tra\u0163i \u015fi se afl\u0103 pe una dintre arterele principale ale ora\u015fului, are acces foarte u\u015for \u015fi beneficiaz\u0103 de parcare proprie. Pute\u0163i avea consiliere la fa\u0163a locului precum \u015fi schi\u0163area unui proiect de decorare a ferestrelor locuin\u0163ei \u00een func\u0163ie de buget. \u00cen showroom-ul din Alba Iulia g\u0103si\u0163i perdele, draperii \u0219i accesorii pe comand\u0103 \u015fi pute\u0163i beneficia de consiliere la domiciliu \u0219i m\u0103sur\u0103tori, serviciu gratuit de care pute\u021bi beneficia printr-o programare pe site-ul nostru, \u00een sec\u021biunea Booking<\/a>.<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"

\u021aes\u0103turile, cu texturile \u0219i cromatica lor, sunt acele mici detalii care transform\u0103 un spa\u0163iu \u00een<\/p>\n","protected":false},"author":2,"featured_media":29448,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[10,1247,12],"tags":[283,5687,187,5509,1375,661,2959,1303,5605,659,5688],"class_list":["post-29447","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-design","category-eveniment","category-lifestyle","tag-amenajari","tag-cuverturi","tag-design-interior","tag-franciza-sophia","tag-obiecte-de-decor","tag-perdele-si-draperii","tag-perne-decorative","tag-piese-de-mobilier","tag-sophia","tag-tesaturi","tag-traverse"],"yoast_head":"\nAlba Iulia \u0219i-a deschis por\u021bile pentru franciza Sophia - Life and Style<\/title>\n<meta name=\"description\" content=\"Platforma de arhitectura, design, arta. 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